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Elektrisches Racing

The e-moto parts store our founder has run since 2022.

§ 1

The store

Elektrisches Racing sells parts and accessories for Sur-Ron, Talaria and E-Ride Pro electric bikes. It has run from Laguna Beach since 2022.

Baja Designs lighting is the anchor brand. Riders need to know a part fits their bike before they buy it.

The Elektrisches Racing homepage on a desktop screen
The Elektrisches Racing homepage on a phone
Fig. 1 · The homepage, desktop and phone. Scroll inside each frame to see the whole page.
§ 2

What we did

  1. Storefront redesignA cleaner layout built to move product fast.
  2. Catalog SEOMeta titles, descriptions and image alt text across 263+ Baja Designs products.
  3. Google Merchant CenterWorked through a Merchant Center suspension and fixed what caused it.
  4. Collections and structured dataCollections cleaned up and structured data added, so search engines read the catalog correctly.
  5. Navigation and store pagesNavigation, FAQ, contact and policy pages fixed.
  6. A new theme: Elektrisches Racing 2.0An Online Store 2.0 theme with a make and model fitment picker and an S2 Sport vs S2 Pro comparison.
§ 3

Where it shows up

  1. 01Off-road and performance storesParts stores, built by a parts store: fitment first, real photos, install notes.
  2. 02The Fitment themeOur parts and motorsports theme, in the works.
  3. 03The store tune-upThe same clean-up, done on your store in about a week.

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ColophonSet in Bricolage Grotesque, Newsreader and JetBrains Mono. Designed and built by Femtosecond Company in Laguna Beach, California.