Femtosecond CompanyField guide to industriesNo. 05

Industries / Technology & Software

Technology & Software

Show the product. Then get out of the way.

The short version

Software sites drown in abstraction. We build ones where a buyer sees the thing working in the first screen, finds the docs in the second, and signs up in the third.

§ 1

What’s broken

  • The homepage says what the product is for but never shows what it looks like.
  • Docs, changelog and marketing live in three systems that look like three companies.
  • The pricing page is a maze, and the free trial is four screens deeper than it should be.
  • Everything is a template, so the product looks interchangeable with the competitor that uses the same one.
§ 2

What we build

  • Product-led marketing sites Real screenshots, live demos and interactive explainers above the fold, with a design that is yours and not a theme’s.
  • Documentation and knowledge systems Searchable, versioned, fast, and styled to match the product so nobody feels like they left the building.
  • Conversion paths Pricing, trial and onboarding flows designed from how people actually evaluate software, then measured.
  • Interactive demos and 3D Hardware in 3D, software in a sandbox. Something to touch before the sales call.
§ 3

Three things you could walk away with

  1. A marketing site with an embedded live demo Custom front end with a sandboxed product demo and a docs section on the same design system.
  2. A developer docs site Search, versioning, code samples with copy buttons, dark mode, and a build that deploys from your repo.
  3. A hardware product in interactive 3D Your device modelled in Blender and rendered in-browser so buyers can turn it over before it ships.

NoteWant to click around a working one first? Try the CRM we built as a demo: pipeline, contacts, invoices and booking, with sample data.

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