Femtosecond CompanyField guide to industriesNo. 09.02

Industries / Retail & E-Commerce / Beauty & Cosmetics

Beauty & Cosmetics

Shade, routine, replenish.

The short version

Beauty stores need rich product content, shade and routine tools, and subscriptions that work. We build themes that handle all three and still load fast.

§ 1

What’s broken

  • Shade selection and swatches are clumsy.
  • Ingredients, routines and how-to content are buried.
  • Subscriptions are a third-party app that breaks the checkout.
§ 2

What we build

  • Shade and variant systems Swatches, finders and comparison built into the theme.
  • Routine and ingredient content Education that sells, placed on the product page.
  • Replenishment Subscriptions and reorder flows that feel native.
§ 3

Three things you could walk away with

  1. A custom Shopify theme for a beauty brand Shade systems, routines, bundles, subscriptions.
  2. A product launch page with 3D packaging Bottles and compacts modelled and rendered for a scroll-driven launch.
  3. A quiz-to-routine flow Skin or hair quiz that builds a cart.

NoteWant to click around a working one first? Try the CRM we built as a demo: pipeline, contacts, invoices and booking, with sample data.

Start a project

Tell us what you are working on.

A few lines is plenty. We read every one ourselves and reply directly.

Start a project

ColophonSet in Bricolage Grotesque, Newsreader and JetBrains Mono. Designed and built by Femtosecond Company in Laguna Beach, California.

Start a project

Tell us what you’re working on.

Start a project