Industries / Automotive & Mobility / Off-Road & Performance

Parts stores, built by a parts store.

We run Elektrisches Racing, a Sur-Ron, Talaria and E-Ride Pro parts shop in Laguna Beach, and have since 2022. Femtosecond builds Shopify stores for off-road and performance brands the same way we built ours: fitment first, real photos, install notes on every product.

Platform
Shopify, custom theme
Bikes we know
Sur-Ron, Talaria, E-Ride Pro
Based
Laguna Beach, CA
Fitment check Sample data, not for ordering
Your garage

    The same rear shock, listed two ways.

    Most parts stores run on supplier copy. Here is what changes when the product page is written by someone who has installed the part.

    Typical listing

    supplier_render_white_bg.jpg

    Performance Rear Shock Absorber for Electric Dirt Bike

    $389.00

    Universal fit*

    High quality shock absorber for electric off-road bikes. Improves handling and comfort. Easy installation.

    Add to cart

    *Contact us to confirm fitment before ordering.

    • No fitment. The rider has to email you, and most of them just leave.
    • Render, not a photo. Nobody can tell how it sits on the bike.
    • "Easy installation." Says nothing about time, tools or torque.

    How we build it

    Fits your 2024 Sur-Ron Light Bee X change bike
    Shot on the bike, rear left, 3 of 9

    ER-SU-118

    Rear shock, 290 mm, Light Bee X

    $389.00 or 4 payments of $97.25

    Eye to eye290 mm
    Spring450 lb, swap to 550 for riders over 200 lb
    Install45 min, hand tools, 50 Nm on both bolts
    In the boxShock, two bushings, install card
    Add to cart

    In stock. Ships today if ordered by 2 pm PT.

    • Fitment up top. Pulled from the rider's saved bike, checked against every SKU.
    • Photos on the bike. Shot in the shop, same angles on every product.
    • Install facts. Time, tools and torque, so the rider knows what Saturday looks like.

    What we build.

    Most projects start with one of these and grow into two.

    ProjectWhat is in itGood for
    Fitment-first parts storeCustom Shopify theme. Year, make and model selector. Fitment data on every SKU, garage accounts, kit and bundle builder, import from your supplier sheets.Parts brands, shops, distributors
    Brand and launch siteA site that looks like the brand and sells like a store. Product modelled in 3D for a scroll-driven launch page when the product earns it.New bikes, lighting, suspension, apparel
    Dealer and installer networkDealer locator, wholesale login and price tiers, install shop directory, order-on-behalf for counter sales.Brands selling through shops
    Race team siteSponsor pages, schedule, merch, and a race-day tracker for crews and fans.Desert, MX and short course teams

    For race teams

    We built a Baja race-day command screen.

    One truck, eight pits, three chase trucks, Starlink and radio traffic, fuel and tires, 964 miles. Press play and run the race.

    Open the demo

    Send us your catalog.

    A link to your store or a spreadsheet of SKUs is enough. We will come back with a fitment plan, a page list and a quote.

    Start a project

    Start a project

    Tell us what you’re working on.

    Start a project