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Femtosecond CompanyCase studyBrand and Shopify

Femtosecond Company / Work / Tiny Weenies

Tiny Weenies

A premium dachshund brand, built from scratch.

§ 1

The brand

Tiny Weenies is a premium accessories and lifestyle brand for dachshunds and the people who own them.

It started with no name, no logo and no store.

The Tiny Weenies homepage on a desktop screen
The Tiny Weenies homepage on a phone
Fig. 1 · The homepage, desktop and phone. Scroll inside each frame to see the whole page.
§ 2

What we did

  1. StrategyWho the brand is for, what it sells first and how it should feel next to everything else in the feed.
  2. Name and identityThe name, the logo and the visual system.
  3. Shopify storeA storefront with personality, on Shopify.

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ColophonSet in Bricolage Grotesque, Newsreader and JetBrains Mono. Designed and built by Femtosecond Company in Laguna Beach, California.